The internet has changed marketing forever. With people around the world now spending around seven hours online every day, companies have realised that getting their products and brands ‘out there’ via the internet is increasingly important for them to survive.
With this has come a huge rise in digital marketing. Gone are the days when print and television adverts ruled – businesses from global behemoths to small, niche sellers have shifted to digital channels to grow and thrive.
This rise in digital marketing has seen an explosion of roles for suitably skilled marketers – the people who can use the online world to drive a company’s growth, increase its brand awareness, and ensure its future is a bright one.
What is Digital Marketing?
In short, digital marketing is using the internet to advertise. The phrase describes the planning, creation and putting into practice of any and all consumer-focused digital content, typically for a business, a brand or even a single person, such as an actor or musician.
Digital marketers will use online channels such as social media, blogs and targeted email marketing to increase brand awareness, build trust between the consumer and the company or individual they represent, and maintain a loyal customer base. They will utilise platforms such as Instagram and Twitter, develop campaigns, and create a broad range of promotional material and content designed to engage with potential buyers or fans – from long-form blogs on sites like Medium, to newsletters, video shorts and web-based advertising.
Is Digital Marketing a good job?
With people spending more time than ever in front of screens, businesses and organisations of all shapes and sizes are rapidly expanding their digital marketing output. The internet has revolutionised advertising, and in today’s global economy any business looking to grow and prosper simply must have a top-notch digital arm to any marketing campaign it runs.
This means companies across the world are increasingly hungry for talented, driven digital marketing staff. Digital marketers are in demand more than ever before. And the job itself can be exciting, fulfilling and extremely rewarding.
As a digital marketer you can also enjoy freedoms not always found in other areas of employment. The sector frequently offers flexible hours, as well as the opportunity to work remotely from home or at an office. You could choose to work in-house for an organisation, offer your services via an agency, or simply go day-to-day as a freelancer.
Wages are typically good too, with the average base salary in the UK
close to thirty thousand pounds a year for a digital marketer; experts and well-established digital marketing staff can often earn a lot more.
And within the sector there is so much room to specialise, as digital marketing has numerous roles where you can focus on specific facets of a campaign, for example. So what jobs are in digital marketing?