Digital Marketing is an area of study that has exploded in the last few years due to the innovations that have been taking place on the internet, social media and data collection. Digital Marketing skills are more in demand than ever before. The skillset necessary to compete in the business world has grown exponentially. As a result, there is an increase of digital marketing courses in Ireland. Galway Business School runs a Digital Marketing Certificate (Diploma in Marketing, Communications & Social Media).
Companies are learning more about their target markets and are better able to respond quickly to changes in consumer behaviour.
The internet exploded when email allowed general users to take part in communicating with one another. Before email, the computers and the internet were for specialists who were able to code to be able to use it. Email allowed users to use the internet to communicate for free and this radically changed the demographic of the average internet user in the years to come.
Social media has gone one step further than this by allowing users to personalise their online presence without having to get their hands dirty and code themselves. With innovations in both design and user experience, it has become commonplace for non-techies to be able to use the internet. People are now able to upload whatever they like to the internet; photos, videos, stories, 360 videos, livestreams. All of this information that people are sharing is valuable for businesses who want to know more about their customer base. Social media companies have been capitalising on the amount of data that users are happy to share by selling it to the highest bidder. Smartphones and portable devices have begun to shape the way we interact with all of this data in the way that we are able to share information about ourselves easily with the world.
There are plenty of digital marketing courses popping up around Ireland to meet the growing demand for all these new skills. We have compiled a list of the highest paid digital marketing jobs that will be within your reach after completing a diploma in digital marketing.
Here are the top 5 highest paid digital marketing jobs in no particular order...