Digital Marketing Course in Galway, Ireland - Level 6

The Programme

The Certificate in Digital Marketing aims to develop your knowledge and understanding of digital marketing, as well as the technical skills required in digital marketing in practice. This level 6 digital marketing course covers the fundamental concepts and skills of digital marketing, from analysing changes and trends in the marketing environment to creating and optimising a web presence across multiple platforms.

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  • Duration

    12 weeks

  • Next Start Date

    September 2024

  • Mode

    Part-time evening

  • ECTS


  • Assessment

    Continuous Assessment

  • Level

    National Framework of Qualifications Level 6

  • Minimum English Level

    IELTS Level 6.0 or equivalent

  • Accrediting Body

    GBS, QQI

Digital Marketing Programme overview

The Digital Marketing level 6 certifcate examines the subject of digital marketing, and will equip you with the knowledge, skills, and competences to develop digital marketing strategies, implement specific tactics and evaluate their success. 

The course will explore the foundational principles of digital marketing and the growing role of technology in the interaction between customers and organisations. Successfully graduating this course, you'll have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

Designed with applicable practical skills in mind, the programme uses a combination of theory and practical exercises to provide learners with a digital marketing toolkit they can employ in any industry.

Who is the Digital Marketing Certificate course for?

Are you interested in developing your digital marketing skills?

Do you wish to upskill to progress in your current role? 

This course is for you if you wish to gain essential knowledge and skills in digital marketing with a view to entering industry, or if you are already working in an industry that requires the input of digital marketing techniques to enhance the overall marketing function and strategy of the organisation. 

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Programme Learning Outcomes

If you are looking for a digital marketing course, this certificate course aims to provide learners with a fundamental understanding of digital marketing and the key tools and techniques required in digital marketing practice.

  • Explore Digital Marketing Fundamentals 
  • Apply the principles of digital marketing to different contexts and situations
  • Develop a digital marketing strategy
  • Identify a range of channels and apply specific tools used in digital marketing campaigns
  • Monitor and evaluate the impact of digital marketing campaigns

Why is digital marketing important?

The web is the most fertile ground for the development of new businesses and the growth of existing ones. Yet, despite increasing opportunities in the digital space, many organisations (profit and non-profit) are still behind in making the transition from more traditional, offline forms of engaging with their target market, to digital marketing. 

Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers. Digital transformation is key to the survival of many, many businesses. The massive growth of social media and mobile marketing in recent years means that marketers need a knowledge base and a strong skillset that is digital.

If the Covid-19 crisis has taught us anything it is that digital is the route to resilience. Yet, many companies have fallen short in their evolution, and failed to deliver the level of innovation required, and a significant digital marketing skills gap continues to exist.

It was a very interesting, wide ranging, course, with an enthusiastic tutor. Great course by the way, Raza was brilliant! Don O'Malley

Course Structure and Award

This certificate will be delivered over a semester (18 weeks, including exams).

On completion you will receive a GBS Certificate in Digital Marketing at level 6 on the National Framework of Qualifications.

Career options & Progression Routes

Upon completing this certificate, you can progress on to a career in dealing with various digital marketing channels in a SME and a range of entry roles in digital marketing.

If you want an exciting job in a high-growth area, then you must definitely consider digital marketing! Today and in the foreseeable future, any marketing campaign worth its salt includes digital marketing.

Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.

How to get a job in digital marketing and why

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Entry Requirements

Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.

Applicants over the age of 23 can apply on the basis of age and experience. Galway Business School also has an active RPL policy.

English language classes at the start of the programme are obligatory for non-native speakers.

Read more here.

Next Steps

If you wish to apply for this certificate course, please get in touch. For further information please contact our friendly admissions team.

T: +353 (0)91 529000

E: or

Enquire about this course