Is online marketing a good career?
With the relevant qualifications or experience, you could embark on a great career in this sector. You could find yourself working:
- In-house – in a company’s marketing or communications team
- Agency – as part of a specialist team providing services to companies
- Freelance / entrepreneur – you could set up your own business providing these services
The specialist digital recruitment agency, Clockwork Talent, conducted a survey in 2020 and found “the majority of digital marketing generalists are paid between £30k and 40k”. The survey results show that salaries vary across disciplines within digital marketing, and some run much higher for professionals with more experience.
Digital marketing roles: which one is right for you?
You can take your pick of so many different areas and roles within digital marketing, and as the sector grows so will these choices.
Here are a few of the main areas...
Digital marketing or campaign management
These roles tend to be more generalist and require an up-to-date, broad understanding of lots of different strategies and tactics. If you like to have an overview of a whole campaign or a company’s whole global internet marketing activity, and you enjoy visualising plans, communicating and coordinating with others, this could suit you.
If you’re more analytical and good with numbers and logical thinking, a technical SEO role could be best for you. These are usually some of the most in-demand and best paid roles, and you’d be playing a key part in devising and reporting on a company’s digital marketing strategy.
Covering roles such as content strategist, content editor, content writer, copywriter, graphic designer and illustrator, content marketing is about two things: coming up with a creative strategy and creating content to achieve it, usually to connect with and engage an audience. If you’re drawn to creative activities, whether words or visuals, or if you like coming up with ideas and empathising with people, you might enjoy this area.
If you live and breathe social media, and know what people on TikTok want and how that’s different from what people are looking for from IGTV, then you could make a living from something you love.
All about communicating to build relationships and networks of contacts in the media or with influencers who can help you amplify your brand’s message to more people. At its heart is storytelling – if you can spin a good yarn, check digital PR out.
If you like numbers and have a competitive streak, look into paid media roles. Ranging from Pay Per Click (PPC) executives to paid social managers, these roles tend to be fast paced and in demand.
If you love coding and have an eye for what a website can do to provide a good experience for visitors, you could be a budding ‘web dev’.
The unsung heroes of digital marketing teams everywhere, the project managers are the glue that keep everything together and on track. If you love organisation and online productivity tools, being a project manager in a digital marketing team could be perfect for you.