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The key figure who coaxes innovation from the users

The key role in the innovation and creation of those products is that someone interpreted a customer requirement - and it is this role that is crucial in true innovation - the person who defines something that a market has not fully articulated.

Posted by Richard
12 April 2021

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AIDA: The soundtrack to building a sales funnel

Digital media has changed a lot in the world of sales and marketing over the last couple of decades, but one song has remained much the same - and it sounds the same on online channels as it did in sepia-tinted, pre-internet days.

Posted by Richard
31 March 2021

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