Marketing skill #5: Resilience
As we write this, we’re in the midst of the COVID-19 pandemic, probably the biggest crisis in your living memory. Companies are falling apart and failing left, right and centre, and in spite of everyone’s best efforts, there may simply be no successful outcome for many organisations.
Sometimes called the school of hard knocks, or the school of life, resilience is about your ability to bounce back from difficult situations, mistakes, conditions beyond your control, surprise competitor moves and more besides.
Whilst the best way to develop the skill of resilience is to spend 20 years in a marketing job, there are other ways too! You can develop your brain to cope better with knock backs and adversity. You can read articles on developing resilience and you can request training and development as part of your annual training budget. You can also develop this important skill through your free time activities, including things like team sports and adventure activities which will help you to put into perspective some of the issues you encounter in your marketing day job.
Whether you have been in a senior marketing position for some time, or you’re new to marketing and you’re looking to develop your skills for the first time, remember that you’re not alone. Marketing has a critical role to play in any organisation, but as with all functions in a company, marketing works best of all when it’s fully integrated into the organisation.
By being flexible and adaptable to change, aware of stakeholder needs, a great project manager, and skillful communicator and resilient to setbacks, you will have a great set of tools to heighten your chances of success. Good luck and keep us posted on how you get on. What other marketing skills do you think are important? Let us know on social media or via the contact form.
Galway Business School is located in Galway, Ireland so you’ll be studying not only at one of Ireland’s leading private business colleges, but also in one of most beautiful coastal locations. We offer a wide range of business programmes, from undergraduate business degree to short certificate programmes.
Our semester-long certificate programmes are accredited by QQI and on completion, you’ll receive a QQI Certificate at level 6 or 7 on the National Framework of Qualifications and the associated ECTS (European Credit Transfer Scheme).