Marketing Management Certificate in Galway, Ireland

The programme

During this course, you will familiarise yourself with the strategic importance of marketing, management, and the practical principles of digital marketing in both a local and international setting.

You will learn to apply core marketing frameworks and concepts to case-based problems, and be able to recommend and present viable solutions.

  • Duration

    One academic semester

  • ECTS

    30 ECTS

  • Next Start Date

    5th October 2020

  • Accrediting Body

    Quality and Qualifications Ireland

  • Mode

    Full-time Day
    Part-time Evening

  • Level

    National Framework of Qualifications Level 6

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    CEFR B2 or above

Programme Learning Outcomes

This certificate will provide learners with:

  • The fundamentals of the strategic importance of marketing and management
  • The practical principles of digital marketing in a local and international setting
  • The necessary learning tools to apply core marketing frameworks and concepts to case-based problems
  • The ability to distinguish between digital and traditional marketing tools
  • The key concepts in understanding the power of marketing as a core driver of a marketing strategy

Programme content

The core modules of the Certificate in Marketing Management programme and their respective indicative content are listed below. 

Marketing ManagementDigital Marketing International Marketing
 10 ECTS10 ECTS10 ECTS
Marketing Audit
Marketing Intelligence
Product & Service Strategies
Marketing Communication
Building Brands

Web Applications
Search Engine Optimisation
Employ CSS Web Page Styling
Website Creation Tools
Domain Names and Hosting
Reasons for Internationalisation
Global Market
Segmentation & Selection
Market Entry Modes
Marketing Mix

Course Structure and Award

The Certificate in Marketing Management will be delivered over a semester (18 weeks, including exams). 

You will be assessed using a combination of exams and continuous assessment throughout the semester.

On completion, you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications. 

Career opportunities & Progression Routes 

After completing this certificate, you can progress on to a career in business or innovation management in SMEs or multinational organisations.

Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.   

Entry Requirements

Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.

English language classes at the start of the programme are obligatory for non-native speakers.

Read more here.

Next Steps

If you wish to apply for this certificate course, please email the college directly at admisssions@galwaybusinessschool.ie

For further information please contact our friendly admissions team.

T: +353 (0)91 529100

E: admisssions@galwaybusinessschool.ie

 

Enquire about this course