One academic semester
During this course, you will familiarise yourself with the strategic importance of marketing, management, and the practical principles of digital marketing in both a local and international setting.
You will learn to apply core marketing frameworks and concepts to case-based problems, and be able to recommend and present viable solutions.
One academic semester
21 September 2020
Quality and Qualifications Ireland
National Framework of Qualifications Level 6
Continuous Assessment & Exam
CEFR B2 or above
This certificate will provide learners with:
The core modules of the Certificate in Marketing Management programme and their respective indicative content are listed below.
|Marketing Management||Digital Marketing||International Marketing|
|10 ECTS||10 ECTS||10 ECTS|
Product & Service Strategies
Search Engine Optimisation
Employ CSS Web Page Styling
Website Creation Tools
Domain Names and Hosting
|Reasons for Internationalisation|
Segmentation & Selection
Market Entry Modes
The Certificate in Marketing Management will be delivered over a semester (18 weeks, including exams).
You will be assessed using a combination of exams and continuous assessment throughout the semester.
On completion, you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications.
After completing this certificate, you can progress on to a career in business or innovation management in SMEs or multinational organisations.
Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.
Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.
English language classes at the start of the programme are obligatory for non-native speakers.
Read more here.
If you wish to apply for this certificate course, please email the college directly at firstname.lastname@example.org
For further information please contact our friendly admissions team.
T: +353 (0)91 529100