The Sales and Marketing Certificate programme is a practical course that equips you with the necessary skills, tools and techniques to advance your professional and personal career through an improved understanding of the role marketing, sales and communications can play - particularly in a post-Covid world in which the behaviours of consumers have changed almost beyond recognition.
You will explore core sales, marketing and communications concepts, methods and perspectives to reflect the full role of sales and marketing, and communications in the current business environment.
29 January 2024
Quality and Qualifications Ireland
National Framework of Qualifications Level 6
Continuous Assessment & Exam
IELTS Level 6.0 or equivalent
|EU Part-time Fees||EU Full-time Fees||International Fees|
“Don’t even think about it, do the course & do it with GBS, they were brilliant to deal with in every way.” Julie-Anne Collins, Sales and Marketing Certificate course participant
"The lecturing standard was very high, and GBS's sales and marketing course in Galway was very relevant to my career goals. I really enjoyed the close-knit community, and there was great support from both the other students and college staff."
Martin Ronan, GBS Graduate
This sales and marketing short course lasts for a semester. There are three distinct elements on sales, marketing and communications. By the end of the programme you will be able to:
With small class size, you will have lots of opportunity to network with other business professionals from Galway and across Ireland.
We appreciate that there are many different sales marketing courses in Ireland to choose from. What we like about ours is that we include one third of the time looking at communications strategies. Without the ability to connect with potential clients or colleagues, the very best sales and marketing plans fall flat.
We think you'll enjoy our course if:
"Studying at GBS was a wonderful experience. The small interactive class structure enables students to learn from one another and to develop invaluable organisational, teamwork and leadership skills". Nicola Conneally, GBS Graduate
This highly practical certificate will enable you to:
This semester course consists of three modules, each one earning you 10 ECTS points (i.e a total of 30 ECTS).
|Business Communications (10 ECTS)|
The objective of this module is to offer practical and theoretical communication skills which are of significant use in business environments and are highly transferable to all aspects of your life.
Focus on targeting strategies and how to formulate them
Business writing & planning
Managing the product mix
|Introduction to Marketing (10 ECTS)|
If you haven’t formally studied marketing before, this module will introduce you to the key marketing concepts and their application.
Channels of Distribution
|Sales Management (10 ECTS)|
This module prepares you for any selling situation. You will understand the importance of scanning the environments of the organisation in-order to keep abreast of changes and adapt if necessary.
Sales force design process
Managing sales performance
This certificate will be delivered over a semester (18 weeks, including exams).
On completion you will receive a QQI Certificate in Business Communications at level 6 on the National Framework of Qualifications.
Upon completing this certificate, you can progress on to a career in dealing with various business communication channels in a SME or a multinational organisation and a range of roles in sales and marketing.
Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within their certificate.
Students are required to have a Leaving Certificate 5 passes or High School Diploma equivalent and are required to have an English Language qualification at CEFR B2 or above.
English language classes at the start of the programme are obligatory for non-native speakers.
Read more here.
If sales and marketing courses never appealed to you in the past, it’s time to rethink. There has never been a time in recent history where it has been more important than now to really understand marketing and sales. In a post-Covid world, no business can take for granted that their past customers will be buying from them in the future. As in every country, Ireland has been deeply affected. There has been a seismic shift in customer buying behaviours, attitudes to demand, and with so much time to stop and think, entire attitudes to sales and marketing techniques have changed.
If you’ve been putting off taking a sales and marketing short course, now is the time to go for it. And if you don’t think sales and marketing is really relevant to your job, the chances are, it probably is. Especially now.
If you wish to apply for this certificate course, please get in touch. For further information please contact our friendly admissions team.
T: +353 (0)91 529000