Global Digital Marketing

The Programme

Find out why digital marketing is important in today’s business world. This module has been developed to ensure you are developing sustainable skills that support global digital marketing concepts and strategies.

You will evaluate global digital marketing from a strategic point of view. You will explore various social media platforms, website technologies, analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.

  • Duration

    One semester

  • Next Start Date

    2nd February 2021

  • Mode

    Part-time evening

  • ECTS

    5

  • Assessment

    Continuous Assessment & Exam

  • Level

    National Framework of Qualifications Level 8

  • Minimum English Level

    IELTS Level 6.0 or equivalent

  • Accrediting Body

    GBS & Quality and Qualifications Ireland

Who is this for?

If you are interested in Digital Marketing in the business sector, than this course is for you. 

The short semester course is ideal if you are looking to develop your transferable skills for the workplace and you want to bring value within an existing organisation. 

The course is offered through the Springboard initiative. It’s free for eligible jobseekers, returners, carers and those who are formerly self-employed and offered at a significantly subsidised rate to eligible applicants in employment via the Higher Education Authority Springboard+ initiative. Read more about the Springboard scheme here

Module Learning Outcomes

On successful completion of this module, you will be able to:

  • Analyse concepts of global digital marketing strategy and how it is aligned with business strategy
  • Identify the processes and key issues involved in the evaluation, planning and implementation of global digital marketing strategies
  • Assess the role of future trends in technology and their impact in defining/redefining global digital marketing strategies in an organisation.
  • Evaluate how effective digital marketing strategies can be used to increase return on investment in an organisation.
  • Analyse the concepts and theories that underpin digital marketing approaches, and their relationship to conventional marketing
  • Appraise of the factors that drive consumer behaviour in the digital economy

What to expect

This module course will involve lecture presentations on key concepts with Digital Marketing. You will then apply the theory in a practical way, building up a portfolio of information relating to the course content through discussion, debate, self-directed learning and presentation. This also provides an opportunity for class discussion and peer learning.

This course will rely heavily on the use of ‘Case Studies’ on ‘Global Digital Marketing Strategies’ as a major part of the learning process.

Lectures will be presented on key aspects of ‘Global Digital Marketing’ and ‘Business Strategy’. Practical tutorials will take place to enhance the learning of ‘Website Optimization and Analytics’ and ‘Digital Marketing and Cloud Computing’. Independent learning will be encouraged through the use of modelling software and specialised web sites.

Skills for the labour market

Global Digital Marketing is a vital area of employability in any sector. COVID-19 has now highlighted the strategic importance of technology and the impact in defining/redefining global digital marketing strategies in an organisation.

Digital marketing is simply an umbrella term for a whole host of online activities. The only way to stay on top of it all is by having a strong understanding of the fundamentals. This free Springboard course will provide you with the foundational building blocks you need to master modern marketing practices. Our main goal is to provide a skills-focused response to employment issues and increase the employment prospects of our graduates.

You will learn to identify the processes and key issues involved in the evaluation, planning and implementation of Global Digital Marketing Strategies. You can progress to a career in Digital Marketing in SME’s or a multinational organisation. 

Course Structure

The Global Digital Marketing module is part of our Bachelor of Business (Hons) with International Business Level 8 degree.

This module is a 18-week part-time programme and it’s delivered part time in a flexible manner through blended or online learning to allow people to gain important skills without taking a considerable period away from the labour market and family life.

Part-time classes will typically run once per week for 2 hours and here is a breakdown of the total hours. 

Classroom and demonstrations

Workshop hours

Directed e-learning (hours)

Independent learning (hours)

Total effort (hours)

24

2

7

72

100

Entry requirements

Applicants under 23 need a QQI Level 7 qualification or equivalent. To successfully pursue this module, an applicant would need some prior experience or knowledge in this field. 

Applicants over the age of 23 can apply on the basis of age and experience. Galway Business School also has an active RPL policy.

You will be asked to provide the following documents at the application stage: 

  • GBS Application Form
  • Proof of age – Copy of Identification (Passport/Drivers Licence/Birth Certificate)
  • Detailed CV – presenting a working history
  • References Details of any training completed Certificates for qualifications, training courses etc. Professional licenses/registrations or membership of professional organisations 
  • As part of the application process learners will be asked to attend an informal interview with GBS Academic Staff.

If you wish to apply for this Springboard part-time course, you must contact Galway Business School directly at admissions@galwaybusinessschool.ie.

Career progression

After completing this module, you can progress on to a career in the digital marketing space in SMEs or multinational organisations.

Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business (Hons) with International Business degree programme where students would be exempted from this module within the course.

Why Galway Business School

Galway Business School offers QQI accredited programmes to suit your academic needs and that fit into your schedule, whatever it may be.  

GBS has a proven track record of delivering successful short and part-time courses over the past 20 years, being recognised for its academic excellence. Our expert lecturers will mentor and guide you through the skills, knowledge and practical work experience to achieve your goals.

Browse all our Springboard courses here.

Enquire about this course