Sales and Marketing Certificate - Full-Time [Day]

The Programme

This semester long certificate will cover the fundamentals of business communications, sales management, marketing research, planning and brand management.

On completion of the course you will be able to identify the processes involved in the development of a marketing strategy such as market segmentation, targeting and positioning. 

  • Duration

    One Semester

  • ECTS

    30 ECTS

  • Next Start Date

    14th January 2019

  • Accrediting Body

    Quality and Qualifications Ireland

  • Mode

    Full-time Day

  • Level

    National Framework of Qualifications Level 6

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Our degrees and certificates are awarded by the Quality and Qualifications Ireland - QQI


Programme Learning Outcomes

This highly practical certificate will enable learners to:

  • identify the key concepts of business communications
  • recognise the fundamentals of sales and marketing
  • analyse the processes involved in the development of a marketing strategy
  • distinguish between different concepts such as market segmentation, market targeting and positioning
  • carry out effective market research
  • apply the marketing mix concept to real business situations
  • develop and manage strategic sales and marketing plans
  • communicate those plans effectively within the business environment

"The lecturing standard was very high and course was very relevant to my career goals. I really enjoyed the close-knit community, and there was great support from both the other students and college staff." 

Martin Ronan, GBS Graduate

Programme Content

During the three modules, you will learn to develop strategic sales and marketing plans, in addition to exploring the techniques on how to communicate those plans effectively within the business environment.

Business Communications (10 ETCS)

  • Targeting strategies
  • Business writing & planning
  • Managing the product mix
  • Effective communication

Sales Management (10 ETCS)

  • Sales force design process
  • Managing groups
  • Managing sales performance
  • Sales coaching

Introduction to Marketing (10 ETCS)

  • Marketing research
  • Marketing planning
  • Channels of distribution
  • Brand management

Staropramen Brewery - Study Abroad Trip 2018

Staropramen Brewery - Study Abroad Trip 2018

Course Structure and Award

This certificate will be delivered over a semester (14 weeks + exams).  On completion you will receive a QQI Certificate in Sales & Marketing at level 6 on the National Framework of Qualifications

Academic Career & Progression Routes 

After this certificate, you can progress on to a career in Sales or Marketing in SMEs or multinational organisations. Students who would like to further their academic careers can choose to continue their studies through our Bachelor of Business degree. Students would be exempted from any modules completed within their certificate. 

Galway Business School Assessment Methods

Assessment Methods

Entry Requirements for Certificate Students

Entry Requirements

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Galway Business School

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