Professional Modules

Professional Modules

Our Certificate Programmes allow you to choose a short programme, which will enhance your career and life skills. You will embark on a comprehensive 8-14 week boot-camp on a particular subject.

These courses are ideal for applicants with a specific need in a specialist area or for those who are not in a position to commit to a full-time programme. Programmes include two or three modules and are run over one or two semesters. To successfully attain a certificate, an applicant may need some prior experience or knowledge in that particular field.

Almost all programmes are at the equivalent of Level 6 of the Higher Education Awards Standard. Please enquire for more information on other modules that are available at the moment.

Applicants who wish to do a combination of modules should look at our Semester Certificate Programmes in order to obtain a qualification from QQI.

  • Duration

    One Semester

  • ECTS

    10 ECTS

  • Next Start Date

    7th January 2019

  • Accrediting Body

    Galway Business School

  • Mode

    Full-time Day & Part-time Evening

  • Level

    National Framework of Qualifications Level 5, 6 & 7

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Modules

Semester 1:  Intake September 2018

Entrepreneurship

Entrepreneurship has been a common global economic concept. This module introduces the foundations of entrepreneurship that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions and the tasks they must take before launching a new venture. The process of managing venture start up from concept to growth will be reviewed. Relevant theory and concepts will be evaluated in order to develop a full understanding of the needs of a successful enterprise culture.

Social Media

This programme will cover all key platforms of social media such as LinkedIn, Instagram, Twitter and Facebook. It will focus on how these tools can be used to better advance business environments and get results. The importance of how social media affects the business disciplines of Strategy, Marketing and Communications will be discussed throughout the course.


Digital Marketing

Digital Marketing is the intersection of technology and business, and the web is the most fertile ground for the development of new businesses, services and products.  The use of the Internet to promote Irish business has been identified by government reports as a key stepping stone to economic prosperity. The use of dynamic websites and social media in business has grown exponentially with the explosion of mobile devices and social networking. The primary aim of this module is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, using a range of e-tools within a range of digital marketing contexts


Marketing Management

Building upon the foundations of marketing, this module will examine the strategic importance of marketing. The module explores the process of strategic analysis and the key challenges and contemporary issues surrounding the management of marketing. The module focuses on understanding the management of the marketing function, the development of the marketing strategies and the practice of marketing in terms of maximising value for customers and other stakeholders. 


Public Relations

Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public. It is a dynamic industry which is constantly changing and evolving. This course discusses the theory, models, frameworks and systems which govern the dynamic world of Public Relations. The student will learn how each sector of the business world is affect by Public Relations and how to effectively manage public relations in these sectors.


Semester 2: Intake January 2019

Human Resource Management

This module will introduce the concept and role of Human Resource Management (HRM) within organisations.  It aims to define the HRM discipline and trace how it has changed historically from personnel management.  The role and scope of the HRM function within contemporary organisations will be outlined enabling understanding of the various HRM functions and components.  In order to be able to harness and align the efforts of people in organisations it is necessary to understand the functional areas of HR and how they work and are inter-linked in contemporary organisations. 

Introduction to Marketing

The objective of this course is to introduce students who have not formally studied marketing before, to the key marketing concepts and their application. This module explores marketing's role as a business function and as a key business philosophy, which holds that, the delivery of superior value to carefully selected target markets is the key to achieving organisational success.

Using both theory and real world examples, this module will provide insights into the challenges faced by marketers in today's complex and dynamic environments and the tools and techniques that can be used to address these. 


Sales Management

This course will demonstrate how to maximise the results from sales to deliver maximum competitive advantage for the organisation. The importance of Sales management and the sales function in today’s changing world will be examined. Students will demonstrate sales coaching and apply it in developing a tactical sales coaching system. This module will offer practical tips and strategies to introduce the dynamic concepts of Sales maximisation techniques and strategies.


Business Communications

Communication skills are one of the most important set of skills that enable people to engage and move forward in life. The objective of this course is to offer practical and theoretical communication skills which are of significant use in business and in organisations. These skills are similar to and can be transferred and applied to all aspects of life. Previously, communications skills were not taught and were in a sense picked up along the way. Research shows that effective communication skills are as critical to career advancement as technical competence, work experience and academic qualifications. This course focuses on techniques of successful communication in the business world, introducing strategies for various business situations including memos, letters, meetings, presentations, reports, and electronic correspondence. 


Introduction to Accounting

The aim of this module is to introduce the fundamentals of accounting theory and practice and develops the accounting techniques and skills necessary to provide a foundation for further study and practical experience. It also aims to provide them with a foundation for a mix of accounting activities, including financial, cost and management accounting relevant for a business. This module will be a pre-requisite for Financial Accounting module in stage 2 of this degree programme. 


Financial Accounting

This module develops in students the skills necessary to prepare, interpret and use accounting and financial information in a business context. The module will provide a basic foundation in Financial Accounting for business students not intending to specialise in Accounting.

The module provides a broad-based understanding of the objectives and principles of financial accounting and the accounting environment. It will not dwell in great detail on the more technical aspects of the accounting process. However, on completion, students will be expected to be capable of preparing and interpreting financial statements and have achieved an understanding of ‘decision making’ processes in a business context.


"I liked the way the course was structured it really taught you to be disciplined and how to keep on track of everything. You are encouraged to do independent research and self-assessment." 

AS Silas, GBS Graduate

Course Structure and Award Assessment

This course is delivered on a full-time (Day) and part-time (Evening) basis. On completion of the module students will receive a GBS certificate in the module you have chosen. 

Entry Requirements

Students who wish to undertake a profession module must have a minimum of five passes in the Leaving Certificate or High School Diploma equivalent.

We welcome applications from matures students, you must be over 23 years of age.

For non-native speakers IELTS 6.0 or equivalent is necessary. For levels lower than 6.0 IELTS, 6-12 weeks minimum of English language exam preparation is mandatory in our language school Galway Cultural Institute. 

Assessment 

You will be assessed through a combination of continuous assessment and examinations throughout the programme. These can take the form of written examinations, individual or group projects, mock interviews and presentations.

Academic Career & Progression Routes 

This course will greatly enhance your everyday workplace skills and knowledge. Academically, students can progress on to the Bachelor of Business level 7 degree programme where you will receive exemptions for modules you have completed on this course.

Enquire about this course