Marketing Management Certificate - Part-Time [Evening]

The Programme

The Certificate in the Marketing Management will teach you strategic importance of marketing, digital marketing and management in the national and global business environment. You will learn the core theories and frameworks within each discipline and learn how to apply them in your current and future workplace.

  • Duration

    One Semester

  • Next Start Date

    7th January 2020

  • Mode

    Part-time Evening

  • Assessment

    Continuous Assessment & Exam

  • ECTS

    30 ECTS

  • Accrediting Body

    Quality and Qualifications Ireland

  • Level

    National Framework of Qualifications Level 6

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Our degrees and certificates are awarded by the Quality and Qualifications Ireland - QQI


Programme Learning Outcomes

This certificate will provide learners with:

  • The key concepts, theories and frameworks of Marketing, Digital Marketing and Management
  • Learn how to apply these theories and frameworks within your organisation
  • Understand the importance of each discipline and the strategic role it plays in all organisations
  • The ability to recognise the difference  in the roles  of traditional and digital  marketing and how to use each to get positive results
  • Have the ability to build a strategic marketing plan using the tools learnt with the certificate

"I feel there are three key features of GBS that are very special: supportive people, small class sizes, and a multicultural environment. Classmates, lecturers, staff, and even directors are always there to support you" 

Sana Terada, GBS Graduate

Programme Content

Marketing Management (10 ECTS)

  • Marketing Audit
  • Marketing Intelligence
  • Product and Service Strategies
  • Marketing Communication
  • Building Brands

Digital Marketing (10 ETCS)

  • Web Applications
  • Search Engine Optimisation
  • Employ CSS Web Page Styling
  • Website Creation Tools
  • Domain Names and Hosting

International Marketing (10 ETCS)

  • Reasons for Internationalisation
  • Global Market Segmentation & Selection
  • Market Entry Modes
  • Marketing Mix
Portershed Company Visit

Portershed Company Visit

Course Structure and Award

This certificate will be delivered over one semester (14 weeks + exams).  On completion you will receive a QQI Certificate in Marketing Management at level 6 on the National Framework of Qualifications.

Academic Career & Progression Routes 

After this certificate you can progress on to a career in Marketing in SMEs or multinational organisations. Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from the modules completed within the programme.

Galway Business School Assessment Methods

Assessment Methods

Entry Requirements for Certificate Students

Entry Requirements

Enquire about this course