Diploma in Marketing, Communications & Social Media

The Programme 

This programme gives you a very practical understanding of marketing, how public relations work, the key principles of business communications and how to get the best from social media in the business and marketing context. The Diploma in Marketing, Communications & Social Media is an ideal course for you if you wish to explore more creative pathways into a business career or if you already have a non-business qualification. It is perfect for you if you want to advance or broaden your career with a formal marketing course. 

  • Duration

    One Academic Year

  • ECTS

    30 ECTS

  • Next Start Date

    23rd September 2019

  • Accrediting Body

    GBS & Irish Academy of Public Relations

  • Mode

    Part-time Evening

  • Level

    National Framework of Qualifications Level 6

  • Assessment

    Continuous Assessment & Exam

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Programme Learning Outcomes 

This programme will:

  • Provide a very practical understanding of how marketing and public relations work
  • Impart the key principles of business communications and how to get the best from social media in a business and marketing context
  • Explain how these areas are interlinked and how they contribute to the success of any business.
  • Enable you to comprehend the key principles of business communications and social media in a business and marketing context


"Lots of teacher interaction and a great atmosphere are two ways I would describe the Galway Business School" 

Justine Levos, GBS Graduate


Programme Content 

The following modules will be covered during the programme:

  • Marketing
  • Public Relations
  • Business Communications
  • Social Media for business 


Assessment

You will be assessed through a combination of continuous assessment and examinations throughout the programme. Continuous assessment can take the form of written examinations, individual and group projects, mock interviews and presentations. 

Jameson Company Visit

Jameson Company Visit

Entry Requirements

This is a direct entry programme and you will be accepted onto the programme through a combination of secondary school results and experience.

Applicants are required to have a minimum of 5 passes in the Leaving Certificate or a High School Diploma equivalent.

For non-native speakers IELTS 6.0 or equivalent is necessary. For levels lower than 6.0 IELTS, 6-12 weeks minimum of English language exam preparation is mandatory in our language school Galway Cultural Institute. 


Academic Career & Progression Routes 

After this certificate you can progress on to a career in marketing and social media in SMEs or multinational organisations. Students who would like to further their academic career can choose to continue their studies through our Bachelor of Business degree and would be exempted from any modules completed within their certificate. 

Enquire about this course

Industry Workshop Visit Google