Sales & Marketing Certificate - Part-Time [Evening]

The Programme

In the Certificate in Sales & Marketing you will learn the fundamentals of Sales Management, Marketing, Business Communications and Market Research. The skills you will acquire throughout the course will enable you to identify or develop a marketing strategy, which can be used in many business sectors.

  • Duration

    One Semester

  • Next Start Date

    14th January 2019

  • Mode

    Part-time Evening

  • Assessment

    Continuous Assessment & Exam

  • ECTS

    30 ECTS

  • Accrediting Body

    Quality and Qualifications Ireland

  • Level

    National Framework of Qualifications Level 6

  • Minimum English Level

    IELTS Level 6.0 or equivalent

Our degrees and certificates are awarded by the Quality and Qualifications Ireland - QQI


Programme Learning Outcomes

This highly practical certificate will enable learners to:

  • Understand the key concepts of Sales Management, Marketing, Business Communications and Market Research
  • Learn the theories and frameworks that are the building blocks associates with Sales & Marketing in any organisation.
  • Have the ability to analyse the processes of a marketing strategy  and plans and have the skills to further develop them
  • distinguish between different concepts such as market segmentation, market targeting and positioning
  • Realise the importance of market research and carry out effective research
  • Have the skills to confidentially communicate to your peers and managers

"The lecturing standard was very high and course was very relevant to my career goals. I really enjoyed the close-knit community, and there was great support from both the other students and college staff." 

Martin Ronan, GBS Graduate

Programme Content

During the three modules, you will learn to develop strategic sales and marketing plans, in addition to exploring the techniques on how to communicate those plans effectively within the business environment.

Business Communications (10 ETCS)

  • Targeting strategies
  • Business writing & planning
  • Managing the product mix
  • Effective communication

Sales Management (10 ETCS)

  • Sales force design process
  • Managing groups
  • Managing sales performance
  • Sales coaching

Introduction to Marketing (10 ETCS)

  • Marketing research
  • Marketing planning
  • Channels of distribution
  • Brand management
Skoda Factory Prague - Study Abroad Trip 2018

Skoda Factory Prague - Study Abroad Trip 2018

Course Structure and Award

This certificate will be delivered over a semester (14 weeks + exams). On completion you will receive a QQI Certificate in Sales & Marketing at level 6 on the National Framework of Qualifications


You will be assessed through a combination of continuous assessment and examinations throughout the programme. These can take the form of written examinations, individual or group projects, mock interviews and presentations. 

Galway Business School Assessment Methods

Assessment Methods

Entry Requirements for Certificate Students

Entry Requirements

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